What do you think about the Evans/Jones "beef"?

Do you think it is contrived at all to hype a fight? If so, did one or both fighters attempt to contrive it?

Also, if you do not think it was contrived, who do you think was in the wrong?
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Source: http://ninjashoes.net/forum/showthread.php?78278-What-do-you-think-about-the-Evans-Jones-quot-beef-quot&goto=newpost

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